Monday, February 01, 2010
EcoQuest International Becomes Vollara
The former air purifier company known as EcoQuest International has now become Vollara. I'm not quite sure how the new owners of the company picked that name or what it means, but the fact is, is that EcoQuest as a company no longer exists, but their former products still do.
EcoQuest used to sell the Fresh Air by EcoQest and other air purification systems such as the Living Air Classic and more, but now they will have to completely rebrand themselves and that may come at a price for the new organization. The reason for this is because EcoQuest International has been widely known as one of the top air purifier companies in the world and is widely known for their name and all of their products.
The company has had the EcoQuest name for more than 10 years now and people are very familiar with their products and their brand. Another problem this new ccomapny will have to overcome is in their search engine and internet marketing efforts. What they probably didn't think of is that there are thousands upon thousands of links to all of their product pages and they appear very high in the search engines such as Google and Yahoo for terms that thousands of people search for every day.
All that will have to begin again, because not only have they changed the name of their company, they have changed the name of all their products as well. And since the new Vollara website has been completely redone, almost everything that is in the search engines for specific search terms such as Fresh Air will now soon simply go away. As of the time of this post. many search terms that show the website EcoQuestIntl.com being on the front page of Google, now just go to the main EcoQuest front page which now simply has a link to continue on to the new Vollara website.
Also, many of the satellite companies and websites EcoQuest had are now under one roof and incorporated into the Vollara brand. Some of those companies and websites are TryFreshAir.com (redirects to EcoQuestIntl.com and the to Vollara.com), their vitamin company that was once named Infinity Nutritionals and just recently became Heartland Select has now been incorporated into the Vollara brand.
This recent name change is also a big hurdle for many EcoQuest distributors who have their own websites and are running search marketing PPC campaigns since many of the sites they are sending traffic to from paid ads contain links that are no longer valid. In fact, I just checked an ad I saw come up for a top EcoQuest search term and the poor distributor has many links on his site and in his company shopping cart that now directly link to the main page of the new company website. So distributors that were getting sales directly from the internet are now put on hold because all their shopping carts and links no longer work.
Not only is this bad from the EcoQuest distributor, but customers looking for air purifiers, vitamins, skin care products and Muscadine grape energy drinks, will not be able to buy them right from the web for some amount of time (a quick check of their website and it appears that they no longer sell skin care products except for a product once called Invisible Gloves).
Here are some of the products that have been renamed from EcoQuest International products to Vollara products:
FreshAir Surround or FreshAir by Vollara - used to be Fresh Air by Ecoquest
ClassicAir - Formerly Living Air Classic
FreshAir Box - formerly ecoBox
FreshAir HEPA - Formerly Gemini
FreshAir Buddy - same name as old unit
LivingWater Essentials P3 - Formerly Living Water
FreshAir To Go - Same brand as before
LaundryPure - Same as before
FreshAir Everest - Same as before
Those are just the air purification and technology products. Now here are some of the supplements and vitamins from the Former Heartland Select:
Re:Sist - Formerly Immunitize
Re:Flex - Formerly InfiAid
Re:Spond - Formerly Insupport Formula
Re:Gain - Formerly InsurePlus
Re:Inforce - Formerly Life Force Super Antioxidant
Re:Lease - Formerly Lipo-Chromizyme
Re:Charge - Formerly Men's Formula
Re:Pel - Formerly My Invisible Gloves
Re:Cycle - Formerly Natural Potent C
Re:Balance - Formerly Total Flora Support
Re:Juvenate - Formerly Women's Formula
Re:Fresh - Formerly F3
Re:Coupe - Formerly B-Complete
Re:Claim - Formerly Chelated Mineral Complex
Re:Absorb - Formerly Digest-A-Meal
Re:Store - Formerly Essential Fatty Acids 3-6-9
Re:Fuel - Formerly Essentials For Life
Re:View - Formerly Eye Formula
Re:Build - Formerly Healthy Bones and Teeth
Re:Plenish - Formerly Heartland Select Juice
Re:Vitalize - Formerly ImmunePlus
After reading the names of some of these supplements I have to think, wow, who was the brainiac in charge of marketing and name selection here? Almost all of the names of these supplements at the end of the list had names that actually reflected what they are or what they did for your body, but with this new naming scheme, customers will have no idea what they're looking at from the name alone. Everything is Re: (insert idiotic name brand). What's up with the Re: brand EcoQuest, oh, I mean Vollara? All is have left to say is, completely dumb move with that one.
How will this help the former EcoQuest by renaming and rebranding themselves? Well, it may take away the stigma from the sad news that EcoQuest was going bankrupt and had to be bought out by Aerus Holdings out of Dallas or completely go under. It wasn't actually EcoQuest that was going broke, it was the company that owned them, which was in turn owned by former EcoQuest CEO Mike Jackson.
This may help the company and it may hurt them, only time will tell. They have a huge mountain to overcome and that is rebranding themselves and regaining their name familiarity. People who were once familiar with the EcoQuest line of air purifiers, no loner will be able to find many of their products sine the redesign of the website. How, in today's world of being marketed on the internet, do you go about changing the mindset of people that don't really know who you are, they just know you and your products by name?
Anyway, all the air purifier world can do is wait and see what happens with the new EcoQuest International, now known as Vollara, whatever Vollara means.
EcoQuest used to sell the Fresh Air by EcoQest and other air purification systems such as the Living Air Classic and more, but now they will have to completely rebrand themselves and that may come at a price for the new organization. The reason for this is because EcoQuest International has been widely known as one of the top air purifier companies in the world and is widely known for their name and all of their products.
The company has had the EcoQuest name for more than 10 years now and people are very familiar with their products and their brand. Another problem this new ccomapny will have to overcome is in their search engine and internet marketing efforts. What they probably didn't think of is that there are thousands upon thousands of links to all of their product pages and they appear very high in the search engines such as Google and Yahoo for terms that thousands of people search for every day.
All that will have to begin again, because not only have they changed the name of their company, they have changed the name of all their products as well. And since the new Vollara website has been completely redone, almost everything that is in the search engines for specific search terms such as Fresh Air will now soon simply go away. As of the time of this post. many search terms that show the website EcoQuestIntl.com being on the front page of Google, now just go to the main EcoQuest front page which now simply has a link to continue on to the new Vollara website.
Also, many of the satellite companies and websites EcoQuest had are now under one roof and incorporated into the Vollara brand. Some of those companies and websites are TryFreshAir.com (redirects to EcoQuestIntl.com and the to Vollara.com), their vitamin company that was once named Infinity Nutritionals and just recently became Heartland Select has now been incorporated into the Vollara brand.
This recent name change is also a big hurdle for many EcoQuest distributors who have their own websites and are running search marketing PPC campaigns since many of the sites they are sending traffic to from paid ads contain links that are no longer valid. In fact, I just checked an ad I saw come up for a top EcoQuest search term and the poor distributor has many links on his site and in his company shopping cart that now directly link to the main page of the new company website. So distributors that were getting sales directly from the internet are now put on hold because all their shopping carts and links no longer work.
Not only is this bad from the EcoQuest distributor, but customers looking for air purifiers, vitamins, skin care products and Muscadine grape energy drinks, will not be able to buy them right from the web for some amount of time (a quick check of their website and it appears that they no longer sell skin care products except for a product once called Invisible Gloves).
Here are some of the products that have been renamed from EcoQuest International products to Vollara products:
FreshAir Surround or FreshAir by Vollara - used to be Fresh Air by Ecoquest
ClassicAir - Formerly Living Air Classic
FreshAir Box - formerly ecoBox
FreshAir HEPA - Formerly Gemini
FreshAir Buddy - same name as old unit
LivingWater Essentials P3 - Formerly Living Water
FreshAir To Go - Same brand as before
LaundryPure - Same as before
FreshAir Everest - Same as before
Those are just the air purification and technology products. Now here are some of the supplements and vitamins from the Former Heartland Select:
Re:Sist - Formerly Immunitize
Re:Flex - Formerly InfiAid
Re:Spond - Formerly Insupport Formula
Re:Gain - Formerly InsurePlus
Re:Inforce - Formerly Life Force Super Antioxidant
Re:Lease - Formerly Lipo-Chromizyme
Re:Charge - Formerly Men's Formula
Re:Pel - Formerly My Invisible Gloves
Re:Cycle - Formerly Natural Potent C
Re:Balance - Formerly Total Flora Support
Re:Juvenate - Formerly Women's Formula
Re:Fresh - Formerly F3
Re:Coupe - Formerly B-Complete
Re:Claim - Formerly Chelated Mineral Complex
Re:Absorb - Formerly Digest-A-Meal
Re:Store - Formerly Essential Fatty Acids 3-6-9
Re:Fuel - Formerly Essentials For Life
Re:View - Formerly Eye Formula
Re:Build - Formerly Healthy Bones and Teeth
Re:Plenish - Formerly Heartland Select Juice
Re:Vitalize - Formerly ImmunePlus
After reading the names of some of these supplements I have to think, wow, who was the brainiac in charge of marketing and name selection here? Almost all of the names of these supplements at the end of the list had names that actually reflected what they are or what they did for your body, but with this new naming scheme, customers will have no idea what they're looking at from the name alone. Everything is Re: (insert idiotic name brand). What's up with the Re: brand EcoQuest, oh, I mean Vollara? All is have left to say is, completely dumb move with that one.
How will this help the former EcoQuest by renaming and rebranding themselves? Well, it may take away the stigma from the sad news that EcoQuest was going bankrupt and had to be bought out by Aerus Holdings out of Dallas or completely go under. It wasn't actually EcoQuest that was going broke, it was the company that owned them, which was in turn owned by former EcoQuest CEO Mike Jackson.
This may help the company and it may hurt them, only time will tell. They have a huge mountain to overcome and that is rebranding themselves and regaining their name familiarity. People who were once familiar with the EcoQuest line of air purifiers, no loner will be able to find many of their products sine the redesign of the website. How, in today's world of being marketed on the internet, do you go about changing the mindset of people that don't really know who you are, they just know you and your products by name?
Anyway, all the air purifier world can do is wait and see what happens with the new EcoQuest International, now known as Vollara, whatever Vollara means.
# posted by John E. Quest @ 12:11 PM 
Comments:
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Your lack of knowledge is apparent in the very first line. EcoQuest did not become Vollara. EcoQuest was sold last year in a last ditch effort to avoid bankruptcy. Vollara is a totally new company. Hence the BRANDING... not rebranding.
From the tone of your blog, I'd say your resignation should be coming soon. If not, you may want to find a new blog URL...Vollara's legal department doesn't mess around.
From the tone of your blog, I'd say your resignation should be coming soon. If not, you may want to find a new blog URL...Vollara's legal department doesn't mess around.
# posted by 
: 7:12 AM
: 7:12 AM 
A totally different company with new ownership, new manufacturing and corporate officers ... Some products are the same, some are new with more on the way.
Vollara is Trademarking many of these products and half of the corporate officers are attorneys.
Be prepared as they will protect their name and distributers.
Totally biased blog ...
Vollara is Trademarking many of these products and half of the corporate officers are attorneys.
Be prepared as they will protect their name and distributers.
Totally biased blog ...
# posted by : 11:54 AM
: 11:54 AM
The fact that they have to use bogus threats shows how nervous and afraid they are...keep up the great work Mr. Quest
It funny how they claim ecoquest is dead and with the next breath claim they own the legal rights to your url
What is it new old dead alive ?
It funny how they claim ecoquest is dead and with the next breath claim they own the legal rights to your url
What is it new old dead alive ?
# posted by : 5:57 AM
: 5:57 AM
Vollara is not going to make it in the marketing world guys, because it is going under slowly and painfully. Sorry to tell you.
# posted by : 3:40 PM
: 3:40 PM
You're both right. EcoQuest went BK ... Vollara bought it outright in an asset sale at a deep discount leaving owner/founder of EcoQuest with all the debt. As a marketing organization, Vollara does not know what it's doing. Might have a great basis in Aerus Holdings, good lawyers and all, but they act like a start up without a clue. No one at corporate has any idea how to build a network marketing company that sells REAL products (seems like they most of them came from one of the travel agent scam companies - good at selling fluff)
The rebranding sucks. Uncompromising health ... don't they teach you not to use NEGATIVES in Marketing 101? They've shelved all the excellent tools library EcoQuest built (booklet, books, training manuals) and they have no clue how to get their distributors excited about the newest product ... a water ionizer that has promise (but may not live up to it based on what I've seen so far. Plus it is soooooo over-priced, but so is everyone else.) Too bad. Lots of people going down the drain without a life vest.
The rebranding sucks. Uncompromising health ... don't they teach you not to use NEGATIVES in Marketing 101? They've shelved all the excellent tools library EcoQuest built (booklet, books, training manuals) and they have no clue how to get their distributors excited about the newest product ... a water ionizer that has promise (but may not live up to it based on what I've seen so far. Plus it is soooooo over-priced, but so is everyone else.) Too bad. Lots of people going down the drain without a life vest.
# posted by : 4:26 PM
: 4:26 PM
I don't know who you are but you are either ignorant or you have an ax to grind. Why else would you post anonymous.
# posted by : 3:57 PM
: 3:57 PM
some of the high roller marketers from ecoquest are doing the new gig. they are using their old mailing lists to get dealers. Greg Montoya is the big one
# posted by : 12:49 PM
: 12:49 PM
Yes I would like to post a comment. I own several of these machines including an old XL 15 (which by the way would still work if I could get some one to sell me a part for it). Back when the name was changed I called to send one of my machines in to be repaired under a warranty. And I was told that they did not buy the warranties on the machines. I was not a happy camper about that. My front panels do not work, then the RCI cell took out on two of the machines. And I needed them fixed. Basically what the person on the phone told me was tough. I could send it in and pay somewhere around $200.00 and they would fix it. But I still had a warranty on it. To me this was a bad business deal for them. It is a great machine but with lack of commitment to previous owners and their machines. I have tried to call today and got the answering machine. You know something when you call a business one expects them to answer the phone. I am sorry I may or may not have the time to talk with them when and if they do return the call. It seems to me that they do not care about their business that much. I have even sent emails (when they first changed)that went unanswered. So someone needs to put a bug in their ear that they have a good product but if they are not going to help their customers they won't buy again. and as far as the caption goes they can go away also,I hate them never can type them correctly get mad and say forget it...
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